Scrum 3.0 Conference & Training
Chicago – June 2017

Our first Scrum 3.0 Conference in June week was the stuff Scrum Practitioners and Agilistas get excited about. It was a full day of experiential learning geared for the complex challenges of an Agile workforce. And the energy and feedback around Scrum 3.0 – the most Agile version of Scrum that exists -was clear throughout the day’s events.

3Back’s Senior Agility Experts, Doug Shimp’s morning keynote set the stage to understanding the evolution and need for Scrum 3.0. Dan Rawsthorne continued with demonstrating how Scrum 3.0 improves and extends the Scrum framework including Product Ownership, Scrum Mastering, the Definition of Done, and the Sprint Review.

From there, participants took advantage of high impact break out sessions, which included these course options:

Well-Formed Team™ (WFT)
Scaling Fundamentals
Scrum 3.0 and Kanban
Scrum Mastering
SSwS (Scaling Scrum with Scrum)
Team Model for WFT
Product Ownership
Scrum 3.0 and Other Scaling Frameworks
Scrum 3.0 Dictionary

Conference goers left the day armed with not only the new 3.0 Framework, but also the 3.0 Handbook and some terrific swag from our Conference sponsors. The day ended with a lively, moderated panel discussion with Scrum industry leaders.

Many participants took advantage of our multiple day training options, including 3Back’s classroom training of Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Agile Scaling Professional (ASP), and Kanban Systems Design (KSD) with their Scrum 3.0 conference experience, not to mention, lots of valuable networking time.

Who Attended?

Companies Represented

Apple Inc.
CA Technologies
CNH Industrial
Intelligent Medical Objects
M2i Consulting Inc.
MacArthur Foundation
Northern Trust
Tuna Traffic
Valley View School District
Weissman Theatrical
WI Dept of Public Instruction
Zoro, US


Time Schedule Pick a Topic
8:00am – 8:50am Check-In
9:00am – 9:15am Conference Intro
9:15am – 9:45am Morning Keynote
(Forces for Scrum 3.0)
10:00am – 10:50am Summary of Scrum 3.0
11:00am – 11:50am Breakout Session 1 The Well-Formed Team Scaling Fundamentals Scrum 3.0 and Kanban
Noon – 1:30pm Lunch/Networking
Q&A Interview with Panel
1:30pm – 2:20pm Breakout Session 2 Scrum Mastering SSwS Description Team Model
2:30pm – 3:20pm Breakout Session 3 Product Ownership SSwS and Other Scaling Frameworks Scrum Dictionary
3:30pm – 3:45pm Meet the Speakers break
(15 minutes)
4:00pm – 4:30pm Retro on Day
4:30pm Closing Remarks

Keynote Presentations

Morning Keynote – Forces for Scrum 3.0

Doug Shimp

For the last 20 years Scrum has shown us how to improve our Organizations – its simplicity has been its primary virtue. Unfortunately, as our Organizations have become more and more complex, the simple Scrum models have proven too simple to be useful, especially when it comes to Product Ownership. Scrum 3.0 is the answer: it is the next generation of Scrum that proves to be more easily applied to current Organizations.

Summary of Scrum 3.0

Dan Rawsthorne

Scrum 3.0 is the most agile and versatile version of Scrum there is. We have improved and extended many different parts of the model including Product Ownership, Scrum Mastering, the Definition of Done, and the Sprint Review. The resulting Scrum is more easily applied to large Organizations and is also scale-ready. This talk gives you the basics for understanding the rest of the Conference.

Breakout Sessions

Scaling Fundamentals

Doug Shimp

The purpose of an organization is to produce results that provide value for its Stakeholders… and do this even though the Stakeholders are changing their minds, and disagreeing with each other, about what they want. As an Organization grows it often loses its focus on producing value. Come watch as an Organization grows from a single person to many Teams. In the process you will learn what the forces are that must be resolved to scale successfully.

Scrum 3.0 and Other Scaling Frameworks

Marcelo Lopez, Jr.

Scrum 3.0 is scale-ready. Come see how Scrum 3.0 can be used to augment or improve existing scaling methods such as NEXUS, [email protected], Large Scale Scrum (LeSS) or the Scaled Agile Framework (SaFE).

Scaling Scrum with Scrum® (SSwS®)

Dan Rawsthorne

SSwS is a pattern-based approach to scaling that allows you to scale scrum in a fractal manner. Scrum 3.0, coupled with SSwS, allows an Organization to scale in a way that is tailored to its needs – it is NOT a one-size-fits-all framework. Come learn about SSwS and see some examples…

Scrum Mastering

Marcelo Lopez, Jr.

Anyone who’s been a Scrum Master for any length of time can tell you that being a good Scrum Master is an extremely difficult job, especially within a large complex organization. A Scrum Master is expected to be a Team Facilitator, an Agile Coach, and a Change Agent for the Organization. In any but the smallest Organization, this is impossible for a single person to do. Scrum 3.0 deals with this reality to splitting Scrum Mastering up into sub-roles that can be played by one, or many, people — with the actual implementation being a self-organization issue. Come have a discussion about this problem and see some sample solutions.

Scrum 3.0 and Kanban

Marcelo Lopez, Jr.

Our industry has been plagued by the idea that Scrum and Kanban are significantly different and, therefore, that a choice must be made to do one or the other. This is a mistake. We will show how Scrum 3.0 merges both concepts into a unified framework that integrates both lean and agile concepts.

Well-Formed Team (WFT) TM

Dan Rawsthorne

A Scrum Team is not just a team, it is a Well-Formed Team (WFT), which is a Team that is Self-Contained, Self-Organized, and Value-Driven. A Well-Formed Team is what we sports fans call a ‘real team’ – a team that knows its job, does its job, and looks good doing it. A WFT is a team with heart and soul; it’s a team you’d love to be a member of. Scrum 3.0 shows you how your Teams can become Well-Formed Teams.

Team Model for WFT TM

Marc Applebaum

How do groups of talented individuals mature into a Well-Formed Team? A simple yet powerful 7 dimensional model with 4 levels of team maturity provides a road map for this process. The 4-level LASA model (Learn, Apply, Share, Advance) will give your teams and organizational leaders an ability to identify the team’s developmental state and needs, including what actions leaders can take to help the team mature. Team maturity can be gained both through the team’s identifying specific behaviors they can adjust, and leadership identifying specific behaviors to support–or conversely, avoid! A Well-Formed Team is required for Scrum 3.0 to succeed.

Product Ownership

Dan Rawsthorne

The concept of product ownership has probably been one of the most misunderstood, misused and misconstrued concepts in Scrum. In Scrum 3.0 we divide Product Ownership into several sub-roles based on the various expectations we have for Product Owners. We do this because Product Ownership of different kinds takes place all over the Organization. Come see how Product Ownership is divided up in Scrum 3.0, and how that can make your Scrum scale-ready.

Scrum 3.0 Dictionary

Doug Shimp

If you own the words you own the conversation. We will see how the Scrum Dictionary can be used as a tool to help solve the ‘Tower of Babel’ problem in your organization. The agile community is riddled with multiple definitions of common words and phrases, and this leads to conversations without communication — people talking and arguing right past each other. Come see how the Scrum Dictionary can be used as your tool to build a common language that allows ‘real’ conversations to take place.



Coming to Washington D.C October 2017